TruStar Talent Solutions

Regional Director of Sales – Western United States

Posted Date 4 months ago(11/29/2017 10:04 AM)
# of Openings


The Morel Company


The Morel Company® was founded in 2011 by Bill Hillenbrand to help solve the longstanding and difficult challenges relating to patient repositioning. Every day, caregivers struggle to pull patients up in bed, while putting their bodies at risk for injury. This wasteful and unnecessary care activity causes an uncomfortable, unsafe, and often embarrassing experience for the patient. For hospital administration, traditional repositioning causes lost workdays, caregiver inefficiencies, and potentially negative patient experiences. To address these issues, The Morel Company® developed The Hercules Patient Repositioner™.


Our vision is to design, develop, produce, market and sell innovative and cutting-edge products to healthcare customers around the world. Our people are focused on this vision and are dedicated and driven with a commitment to customer satisfaction and service.


The Regional Director of Sales (RD) is totally accountable for driving the performance and growth of revenue with leadership and supervision of approximately eight (8) direct reports in the sales organization.


The RD is accountable for achieving the regional sales and profitability goals. This role provides direction and leadership to the field Account Managers while responsible for the customer satisfaction and market growth within the regional geography.


Essential Duties and Responsibilities:

  • Provides quality leadership and communications for Morel’s internal and external customers in all assigned tasks, while upholding Morel’s Values at all times: inclusive of constructive problem solving, facilitating creative improvements, and inspiring others. 
  • Achieves the Region’s revenue and profitability quotas for Morel’s products as they are sold into all Acute Care Hospitals within the Region. Establishes an environment and foundation for future sales growth. Sells and teaches others how to sell value and solutions to Morel’s customers. 
  • Directs the selling activities within the Region, inclusive of territory and account level strategy deployment and customer interactions. Prioritizes effectively and in accordance with corporate objectives. 
  • Leads the Account Managers, inclusive of managing performance, coaching, mentoring, strategizing, hiring and career development. 
  • Responsible for the Region’s forecasting and sales tracking. 
  • Sets the vision for the Region and develops and adheres to a business plan to attain this vision. 
  • Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales representatives, corporate and sales operations. 
  • Special projects as assigned. 
  • Deploy, highly motivate, and appropriately enable the North America field sales team and sales administration to drive share growth and margin improvement based upon pre-established goals and objectives. 
  • Work closely with the CEO, executive peers, and employees, enterprise-wide as a key senior leader and as an integral member of the Executive Management Team, and in identifying and advancing major customer development opportunities.

Supervisory Responsibilities:


Responsible for the overall direction, coordination and evaluation of subordinate operations. Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include sourcing, selecting, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.



The Regional Director of Sales will have strong business leadership skills and the capacity to grow and expand into increasingly more responsible roles as the organization expands. They will have grown their career through substantial and diverse sales management and leadership, and should have the business acumen and breadth to effectively provide top management leadership for the company’s most valuable business function. The organization has a bias towards “solutions” market experience for this role, coupled with traditional medical device experience.

  • Bachelor’s degree – MBA a plus
  • Minimum of five (5) years sales management experience with medical capital equipment
  • Proven leadership skills, including start-up / entrepreneurial experiences
  • Supervisory or management experience, preferably of a sales staff
  • Working knowledge of healthcare, capital sales and sales processes
  • Demonstrated record of achievement in a prior sales position
  • Strong closing skills
  • Prior formal sales training courses a plus
  • Proven oral, written, telephone and presentation skills
  • Strong interpersonal skills
  • Ability to learn and retain product specific information and utilize to position the features and benefits to customers
  • Computer literate


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